Each of your steps make your path, so take it seriously and think locally

One of CSRs that Hoppy Beverage Co. Ltd. takes seriously is regional revitalization. "Each of your steps create your path, so take each step seriously, and think locally," is founder, Hide Ishiwatari’s, motto. He knew that our culture’s backbone is the history of Tokyo, and we need to treasure it and preserve it. The second generation president, Koichi, had the same faith and started to reconstruct the half rotten Dashi (floats for festivals) at Hikawa Shrine, by himself, and it drew lots of support. Looking at those amazing Dashi at this year’s Hikawa Festival, we really appreciate that we could be a part of reconstruction and this cultural treasure we celebrate. We proudly keep our own CSRs in our generation as well.